www.FaceandEye.co.uk has been re launched after a design face lift. I designed the logo and all the business cards for the company. As you can see from the design I incorporated an ophthalmic theme within the logo. The company are primarily eye/eyelid surgical specialist that also performs cosmetic and corrective procedures. I thought it would be apt to include an eye somewhere in the design but not to be obvious! this can be seen as a cross section of the eye which is portrayed as the “C”. The wording was then cropped by stylized upper and lower eye margins which was an after thought by the surgeons at the clinic.